HK Initiative was the Executive Producer responsible for bringing together the international team to deliver Mind HK’s 2020 Mental Health Conference. The 2020 event was a HYBRID Experience with global speakers from around the world interacting with Hong Kong participants. Due to Covid Restrictions, we could only have 60 people live in the venue while the rest of the world tuned in globally.
40 Youth Ambassadors
376,000 sponsor impressions
7 days of Green Screen Recording
3 Days in Person Live Event
The Youth Summit, with the overarching theme “Resilience: Supporting each other and ourselves”, is being organised by the event’s youth ambassadors together with Coolminds, Mind HK and KELY Support Group’s joint youth mental health initiative. The Youth Summit aims to engage 12-24 year olds through interactive sessions, panel discussions, stories of lived experiences, and more
HK Initiative is proud to create and produce a multitude of video content to help the Mekong Club connect and build their global audience using new channels to reach out to the Private sector to help prevent Modern Slavery.
HK Initiative designed and developed this interactive series to help Mekong Club build awareness and global reach in their efforts to fight Modern Slavery. Everything was shot on a green screen and HK Initiative create all the virtual graphics to bring the series to life.
CURATE is Facebook’s ambition is to help business leaders keep ahead by creating and curating insightful content and experiences. They aim to grow businesses, networks and perspectives through events and multi-platform content by shining a light on people, organisations and trends that are challenging the status quo. Small, invite-only Grow events take place in the UK, Italy, Germany and Sweden this year. In 2020 Facebook partnered with the Marketing Society to launch in Hong Kong.
The topic for the First CURATE series of events is The Future of Communication and HK Initiative is developing and planning several Hybrid events for Facebook and The Marketing Society.
HK Initiative designed and produced a Global Broadcast with Matthew Friedman Friedman who is launching a global campaign entitled BE THE HERO.
The aim of the campaign is to engage, inspire and motivate ordinary people to accept some responsibility for this world and to do something – anything. In the Video, Matt discusses how he believes there is heroism within each and every one of us and collective actions have the greatest chance of impact – an army of ordinary people.
With a full live video compliment this event allowed IPSOS and The Marketing Society to collaborate to showcase their Global Research based on 2020 Predictions. We used a 2 camera video shoot with live feeds.